I know this is a crazy thing to say but from the first few interactions I’ve had with the quasi label, half-booking agency and sometime promotion house YAA! it seems that this Gothenburg upstart – with all it’s positive mojo and web 2.0 know how – will single handedly change the Swedish indie music scene.
They just get it! What is “it” you ask? Well try this on for size – they have a Muxtape page, a Last.FM site, an imeem page, a VIRB page and of course the now nearly passe MySpace page.
They’re streaming.
They’re downloading.
They’re blogging.
They’re partnering.
They’re hitting up bloggers.
Where did these guys come from? Seriously.
One of their new artists is Bjorn Kleinhenz. I’ve written often about Bjorn and it’s about time he’s got some good folks behind him. Through the label Tomt and now the promo company YAA! they are releasing several singles that will one day make up the album Quietly Happy And Deep Inside.
“Poets Dying” video
Bonus